How to re-enchant the customer experience in the air of Zoom fatigue?
This topic was the subject of a live podcast “Digital for everyone”, hosted by PPC, with guest Laurence Guiramand-Lemoine, Sales Director of Voilà. Listen [playlist tracklist="false” ids="653"] [caption id="attachment_962" align="aligncenter” width="960"]
PPC hosts a live podcast with a short format on the digital theme in order to make this theme the most accessible to as many people as possible. [/caption]
What does it change to re-enchant hybrid events?
Because of the various lockdowns, brands and event organizers had to “change tack” and offer alternatives to physical events. Some canceled or postponed them, hoping to be able to see each other again soon in physics, but others offered to Transform into digital.Unfortunately, many did not have the knowledge or skills to offer a fun experience and made their event a videoconference meeting. This resulted in flat broadcasts without any consideration from the listener. And when you don't consider the listener, whether in the room or remotely, it necessarily makes mistakes... An event is not a meeting. And when you want to add a “digital brick” to your event, transforming it into a hybrid event, or offer a 100% digital event, you must necessarily Think about the user experience differently. It must be constantly re-enchanted with the air of the Zoom fatigue, linked to visions without life and without real interactions.Because yes, at There you go, we are convinced that the digital experiences are not the same as physical experiences but they are complementary. The experience in a soccer stadium is not the same as that in front of the television, but satisfaction is possible on both sides.To avoid the disaffection of the participants and the latter from wandering to other occupations during the event, you need to know Give rhythm to your live sound with various interactions (questions, polls, emojis, word clouds... ) . ” Digital tools make it possible to maximize the attention and engagement of participants, generating real added value for all through real conversations and constructive interactions in real time. ”, as PPC says.
Hybrid means accepting that the experience is first designed for people at a distance
- Example with 3D objects
As part of a product launch or demonstration, we can imagine that the participant in the room sees the product in real life, but what about the people at a distance? People who are online can often feel forgotten. At Voilà, it is essential for us to integrate it, he is not a simple spectator, but a real participant.We then developed interactions for people at a distance, such as integrating 3D objects into the video stream, with the possibility for participants to interact with. With your computer mouse, with your finger on your smartphone, you will be able to manipulate the object, zoom and rotate it to discover it from all angles. Voilà also gives the possibility to add a action button to encourage participants to go further in the experience (purchase...).
Hybrid means taking into account the uses of audiences
- Example with the mobile
Voilà has thought of 2 innovations for a better mobile experience for participants, but also for remote speakers:
- The Extended Screen: 20% is the number of participants who connect remotely from their smartphone to an event. This is why the Voilà video player is compatible with your mobile phone, including all interactions.
- Portrait mode broadcast: Our Voilà Phone-to-Phone offer allows instant streaming from the Voilà Direct application. Now by flashing a QR code from the Voilà web interface, you can stream live on our platform and film in portrait or landscape format.
Hybrid means accepting that large-scale interactions are possible
- Example with unlimited interactions
Voilà offers various interaction functions : customizable emojis, chat, questions/answers (moderated or not), polls, word clouds, etc. And a broadcast of up to 100,000 participants.During the live, you can decide which interaction functions to show or hide, always in the objective of giving rhythm to the live.
Conclusion
We would like to go beyond the hybrid principle, which is essentially based on a question of location. While for us the real distinction is between active participants and passive participants.
The hybrid is not just a question of location, but a question of use and commitment.
For us, real segmentation in the audience means distinguishing between those who we will be able to engage, involve and become real actors in the event and those who are just there waiting in some way.Request a demo
